About benztefel
Rommel B. Tefel. Graphic and Web design Student at The Art Institute of California. I have an associate’s degree in Marketing from the University of Central America (UCA), and also have vast...
View ArticlePersuasive Writing
Lecture: Overview of persuasive writing in America, advertising to politics. Competency: Explain basic rhetoric and basic persuasive writing concepts Links: 5 paragraph persuasive argument...
View ArticleEthos, Logos and Pathos
Lecture: Ethos, Logos and Pathos Homework: Read Chapter Two: Get Your Bearings Write 3 paragraphs. One will persuade using ethics, the next using logic, and the third appealing to their emotions. Your...
View ArticleCreative Strategies
Lecture: Developing a creative strategy http://www.icomagencies.com/downloads/gl_creative_strat.pdf Homework: Make a Plan. Choose a food item, and write 2 paragraphs. Competency: Describe traditional...
View ArticleJournalistic Writing
Lecture: Overview of journalistic writing The role of journalism in society Writing for print vs. writing for interactive media Headline writing Citing sources and fact-checking Using quotes Links:...
View ArticleConducting Interviews
Lecture: The art of conducting interviews Links: Interviewing Tips & Techniques (pdf) http://www.newyorker.com/magazine/2013/12/09/the-interview-7 Interviewing Techniques Homework: Interview...
View ArticleExploring Emotions
Lecture: Writing using the inverted triangle of journalism Checking your facts: https://owl.english.purdue.edu/owl/resource/735/03/ Lab: Group discussion on Robert Plutchik’s wheel of emotions. In...
View ArticleNews pictures and videos
Lecture: Incorporating pictures and video into news stories. Links: http://www.slideshare.net/loganaimone/eight-elements-of-news https://en.wikipedia.org/wiki/Top-down_and_bottom-up_design Lab:...
View ArticleTechnical writing in interactive media
Lecture: Overview of technical writing in interactive media Corporate brochures and reports Lab: Library search of examples of good and bad company writing. Intro to Captivate. Homework: Using...
View ArticleInteractive Assessment Methods
Lecture: Structured interactive assessment methods Lab: Adding a quiz in Captivate Homework: Create a pop quiz in Captivate, the kind you see in Facebook posts. Complete the final project. You must...
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